How Do You Write and Read Blogposts in PLENK2010

What if most people just read the first two or three sentences in most blogposts in PLENK2010?

I read this blogpost today and got to know that many of us leave a web-video in only ten seconds.

Then I read the post Three Problems that Make Me Leave Your Blog in Three Seconds.

I wonder if you, classmates in PLENK (and others too) have a strategy when you write your blogposts? (I don´t really but the links above made me start thinking about it.) Do you deliberately use the informal style, the academic style or the journalistic style?

And how do you read blogposts? (Honestly) Do you read all of the text or just a few sentences? Or do you check if there are comments before you decide if to read?

I will totally spam The Daily tomorrow, this is my third PLENK blogpost this weekend..:-)